About Us

LYF SUPPLY is a New York based brand that uses apparel, culture and content to spread and reinforce the strong message and power of Self Love. 

Established in 2017 in the living room of creator David Reali's fathers house, the aim was to use statement based apparel to uplift and empower those to practice self love, hence why the LYF in the brand name is an acronym for Love Yourself First.